Skip to content
All case studies
Case 07

Queen's University · 2023 · Higher Education · Product Strategy

Reimagining leadership education through immersive simulation.

Queen's University — Higher Education · Product Strategy. Cover image for case study 07: Reimagining leadership education through immersive simulation.
Queen's University, 2023 — Higher Education · Product Strategy.Case cover

Role

Product Strategy & Delivery Lead

Timeline

10 months

Team

Faculty + product + learning design

Challenge

The existing leadership curriculum leaned on case studies and lectures — formats that struggled to prepare executives for the ambiguity, tempo and trade-offs of real leadership.

Context

A top-tier business school, a faculty with deep expertise, and a cohort of executive learners who wanted a rehearsal environment for the decisions they'd have to make on Monday morning.

Thinking

Leadership is a practice, not a topic. If the classroom couldn't simulate the pressure of a real decision, no volume of theory would close the gap. The product had to make the trade-offs visible — and let learners feel the consequences of them.

Approach

Led the product strategy and delivery of a digital leadership simulation that puts learners inside the realities of leading organisations under uncertainty. Combined product thinking, experiential learning and systems design.

Execution

Curriculum architecture, simulation design, product build and faculty enablement — shipped alongside faculty in cycles that let each cohort refine the environment for the next.

Impact

A leadership simulation now embedded in the executive curriculum, faculty who own the platform, and a measurable shift in how learners rate the practicality of what they take back to work.

Metrics breakdown

6+

Cohorts delivered

12

Faculty enabled

+38%

Learner practicality rating

The classroom finally gives learners the one thing the reading list never could  the feeling of having made the decision.
— Faculty Lead, Executive Education

Gallery · placeholder imagery

Use to move between images, Esc to close.

  • Queen's University — plate 01. Editorial placeholder pending final photography.Placeholder
  • Queen's University — plate 02. Editorial placeholder pending final photography.Placeholder
  • Queen's University — plate 03. Editorial placeholder pending final photography.Placeholder

A similar challenge?

Talk through yours.