How I Can Help
Better Decisions Create Better Businesses.
Every business reaches moments where the next decision carries real consequences. Whether you're launching something new, navigating growth, strengthening your organisation or rethinking your direction, an experienced perspective can help bring clarity before commitment.
I work with founders, business leaders and organisations to solve complex challenges through strategic thinking, product leadership and creative direction.
Who I work with
Rather than industries, organised by people.
- 01
Founders
Turning ideas into sustainable businesses while navigating uncertainty, product decisions and growth.
- 02
Small & Medium Businesses
Helping growing businesses strengthen strategy, products, customer experience and operational clarity.
- 03
Organisations
Supporting public institutions, educational organisations and established businesses through product thinking, digital transformation and leadership.
- 04
Creative Teams
Helping brands, designers and product teams connect strategy with compelling experiences and clear narratives.
Four ways we can work together
Four ways we can work together
Solution I
Strategic Advisory
When important decisions deserve experienced thinking.
Sometimes the greatest value isn't another deliverable — it's having a trusted sounding board before making a significant decision.
Whether you're validating a product idea, preparing for growth, evaluating an opportunity or navigating organisational change, I help bring structure to uncertainty.
Typical conversations
- Product strategy
- Business strategy
- AI readiness
- Product-market fit
- Innovation strategy
- Growth planning
- Digital transformation
- Leadership decision support
- Founders
- SME owners
- Executive teams
- Non-profit leaders
Solution II
Fractional Product Leadership
Executive product leadership without a full-time executive hire.
Not every organisation needs a permanent Chief Product Officer.
Some simply need experienced leadership during periods of growth, transition or transformation.
I work alongside leadership teams to strengthen product direction, improve decision-making and build healthier product organisations.
Typical conversations
- Fractional CPO
- Interim Product Leadership
- Product Operating Model
- Executive Coaching
- Product Governance
- Team Mentoring
- Growing businesses
- Scaling startups
- Digital organisations
- Transformation initiatives
Solution III
Creative Direction
Ideas deserve thoughtful expression.
Before becoming a product leader, I trained and worked as a designer.
That perspective continues to shape how I approach strategy today.
I help organisations communicate ideas more clearly through stronger positioning, narratives and customer experiences. This is strategic creative work — not production design.
Typical conversations
- Brand positioning
- Product storytelling
- Experience strategy
- Executive presentations
- Narrative development
- Design reviews
- Founders
- Creative businesses
- Technology companies
- Purpose-driven organisations
Solution IV
Speaking & Executive Workshops
Conversations that continue after the event ends.
I speak to organisations, conferences and leadership teams about product thinking, innovation, AI readiness and organisational capability.
The goal isn't simply to inspire. It's to leave people with practical ways of thinking differently.
Typical conversations
- Product Leadership
- Why Good Teams Build Bad Products
- Building Better Decision-Making Systems
- AI Readiness Beyond Technology
- Innovation for Growing Businesses
- Organisational Maturity
- Product Thinking for Leaders
- Keynotes
- Leadership workshops
- Panel discussions
- Executive roundtables
- Guest lectures
An open door
Not every engagement starts with a project.
Sometimes people simply need a conversation. If you're unsure whether your challenge fits within one of these areas, we can begin with an exploratory discussion and decide together whether there's a meaningful opportunity to work together.
Next step
Start a conversation
When I'm not the right fit
Sometimes the best advice is a referral.
I don't believe every engagement should become a client relationship. If your challenge is better suited to another specialist — or requires implementation beyond my advisory role — I'll happily point you in the right direction.
Where appropriate, implementation work may be delivered through AsteriskRD, the product engineering and innovation company I founded, or through trusted collaborators within my professional network.
That means every recommendation is guided by what's most likely to create value for you — not simply by the services I offer.
Frequently asked
A few things people ask first.
Do you only work with large organisations?
No. Many of the most interesting challenges come from founders and growing businesses. I work with organisations of different sizes, provided there's a meaningful opportunity to contribute.
Do you build software?
Not directly through MADEbyAkin. This platform focuses on strategic advisory, product leadership, creative direction, speaking and knowledge. When implementation or product engineering is required, I may recommend engaging AsteriskRD or another trusted delivery partner.
Do you work outside Africa?
Yes. While I collaborate closely with organisations across Africa, I work with teams across different regions through both remote and in-person engagements.
What happens after I get in touch?
Every conversation starts with understanding your context. If it appears there's a good fit, we'll discuss the most appropriate way to work together. If not, I'll recommend alternative paths or connections where I can.
Final invitation
Every meaningful project begins with a conversation.
Whether you're refining a product strategy, navigating organisational change, strengthening your leadership team or shaping a new direction, I'd be glad to explore the challenge with you.